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W-Blogs: Sexy Babies in 4 Inch Heels?

Girls_makeup_BRAND_PHOWritten by krrobi, published on skirt.com.

We need to replace all of these sexualized images with ones showing girls in positive settings – ones that show the uniqueness and competence of girls—Dr. Eileen Zurbriggen

House Of Dereon

This ad for Beyoncé’s House of Deréon kid’s clothing line is just one more unconstructive image sexualizing young girls. One might as well blare out…“Hey, little girls, want to come to Deréon and sex it up in 4 inch heels and ruby-red lipstick!”

If you disagree, well, stop reading this.

Haven’t we had ENOUGH already with Toddlers and Tiarras ?(US reality tv series about ‘pageant parenting’)

Those poor babies look like dressed up pathetic Barbie Dolls.

Haven’t we had ENOUGH with the false eyelashes, Lolita colored cheeks, spray tans, hair extensions, acrylic nails and fake white porcelains? And I wouldn’t be surprised if their mamas’ weren’t stuffing Kleenex down their glittered, tummy revealing- t-shirts for a bit more booby.

What the hell is going on here? Is this America or the freaking Playboy Mansion?

“She’s a typical robot, in that she’s been programmed by her mother on what to say and how to walk, except that she doesn’t do either of these things as convincingly as other humans. However, she comes alive when she taps into her, um, flirty side. (Actually, “sexual” is a more accurate adjective than “flirty,” but I don’t want to come off as inappropriately as she does, considering she’s seven.)”

–Jezebel Magazine

Beyonce might very well be a triple threat to her fans, but her ads, additionally, are a threat to young, vulnerable, girls. As a mother, I do not want my sons’ to observe a seven year old girl adorned in 4 inch heels, dark red lip stick, and low rise jeans; I do not want to my sons’ to assume this it’s normal, acceptable; that this is what a girl is supposed to look like.

Hell. No.

I recall the Jon Bonet’ case well. I mean, who doesn’t watch Nancy Grace? When I initially saw her photo; I was like, No way! This girl is how old? My heart leapt from my chest; my stomach muscles tightened. Quite honestly, I was sickened and saddened. This poor painted baby was morphed into a sex object, a street walker, a pedophile’s demented dream.

Am I alone in my perception?

Clothing stores sell thongs for seven- to ten-year-old, some with slogans like “wink, wink” or “eye candy.” In child beauty pageants, girls as young as five wear fake teeth, make-up, and hair extensions, and are encouraged to flirt with the audience by batting their false-eyelash-laden eyes. The 2005 Victoria’s Secret Fashion Show on prime time television featured models made up to resemble young girls dressed in sexy lingerie. Magazines, television, and the internet abound with images portraying girls and women as sexualized objects. There is growing evidence that this sex-saturated culture harms healthy psychological development among both boys and girls.

–About Kids Health.Com

Back to Beyoncé’—I’m not saying that she’s some horrible woman; it’s the ads, the heels, and the red lipstick that done me in. I mean, I love this girl; I think she’s unbelievably talented and quite seriously, inspiring and empowering to women, but these ads are just ONE MORE THING that contributes to our young girls’ self image and self worth, one more superficial, pretentious, external thing that sends a message of lies and deception. One more shallow representation that implies….

“YOU ARE NOT GOOD ENOUGH AS YOU ARE !”

Tell me, when is enough—ENOUGH?

See also the ‘Toddlers and Tiarras’ reality show episodes under this link.
Below are 2 of the most incredible examples of the pageant parenting:

tiaras2

Toddlers & Tiaras - Marleigh's Mom

tiaras1

Toddlers & Tiaras - Ava's Dad

ATTENTION: See also the Report of the APA Task Force on the  Sexualization of Girls.

5 Comments

  1. My reaction is always the same. Where are the ethics of the women in advertising, marketing and p.r. Why are they continuing this trend? Who will be the maverick within the industry to say this is not appropriate and start a new trend that will create a healthier for our girls?

    This is were the campaign needs to start. Ladies you speak with your dollars. Do not buy from designers or stores that do not promote your ethics!

  2. Kim…I agree!…What are these parents thinking? To parade their kids around ,whether they want to be or NOT…it is no wonder some of these children grow up have eating disorders, and a host of other issues..Love your writing!! Keep up the great blogs!!!

  3. In my coaching business, I work with women who have such distorted views about themselves and their bodies. And it all started when they were young.
    Kids are supposed to be kids w/ skinned knees and butterfly nets and a mini zest for life. Not bringing home the bacon for their parents.

    Kim – great blog and a really timely message.

  4. I so want girls and women to live up to their healthy, strong, undiminished potential. I am so with you on this. Great blog.

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